Our Leadership

Our strength lies in the expertise and passion of our leadership team. With decades of combined experience in venues, events, and creative production, they guide NOX Group toward excellence, innovation, and growth.

Faisal
Alsenan

Founder & CEO Nox Group

Acting GM at Nox Venues & Events Leader

Holds a Bachelor in Law and a Master’s in Executive MBA. Completedan International Business Program at San Francisco University, founded NOX Group, GM of Nox Venues, serves as a Board Member in multiple companies, and is a CME Certificate holder, Experienced in strategy and finance.

Hassan Bin
Saman

GM NOX Events

Holds a Bachelor in Arts from the University of Wisconsin-La Crosse and a Master’s in Interior Design from Florence Design Academy. Completed the Entertainment Leader Program with the General Entertainment Authority, held senior roles at the Ministry of Culture, and served as General Manager at Hawadi Group.

Emad
Qanaq

GM Rahi

Holds a Master’s in International Business and a Bachelor’s in Hospitality Management, with proven success managing VVIP, royal, diplomatic, and government guest experiences. Brings extensive expertise in delivering world-class hospitality operations with precision and cultural sensitivity.

Afnan
Alnoamani

GM Noqoosh Events

Holds a Bachelor’s in Information Technology and a Master’s in Business Administration. Certified in CIT and Event Planning, with a Business Program at San Francisco State University. Previously served as Weddings Operations Manager, Marketing Manager, and Events Planning Manager before leading Noqoosh.

Faisal
Zaidan

GM Creative House

Holds a Bachelor’s in Architecture and over 17 years of project management and sales experience. Previously Director at Mufeed and Project Director at NOX, he led major national events including Al-Baha Festival, Jubail Health Conference, and Adventure Land.

Abu Bakr
Mahmood

Chief Financial Officer

Senior finance leader and member of both the ICAEW and ICAP, with a Bachelor’s in Finance from the Institute of Chartered Accountants of Pakistan. Served as Senior Financial Controller at Tracking ME and previously as Financial Controller at Sika, bringing strong expertise in corporate finance, compliance, and strategic financial management.

Abdullah
Alotaibi

HR Director

With over 15 years of experience in human resources. Holds a Human Resource Diploma and certifications including CIPD Level 5, ICHRM, and PPA. Formerly HR Director at ALJERI Investment and Head of HR at Domathah Trading, he now drives talent excellence and organizational growth.

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